Research
The ABAE participated in two national economy studies (AEP5 and AEP4) led by Americans for the Arts. The Arts & Economic Prosperity (AEP)® measures the economic impact of nonprofit arts and cultural organizations on local jobs, income paid to local residents, and revenue generated to local and state governments. It examines serval factors including spending by organizations and audience, employment, and tourism. Here are some highlights from the most recent study:
Economic
In Eugene, arts and culture generated $62 million in economic activity. This is up 37% from the previous study.
Nonprofit
$40.8 million in spending by arts and culture nonprofits. These are the dollars spent by organizations to stage performances, produce exhibits, hire accountants, and pay bills and salaries.
Local
At the time of the last study, there were 2,400 full-time jobs in the arts in Eugene. Up 38% from the previous study.
Audience
$21.4 million was injected into the community through audience spending. These numbers don’t include ticket costs but represent any additional spending such as restaurant meals, parking, or childcare.
Area
Arts and culture events drew 135,021 visitors from outside Lane County. Nonresident attendees spent an average of 164 percent more per person than local attendees ($42.29 vs. $16.02) as a result of their attendance to cultural events. When a community attracts cultural tourists, it harnesses significant economic rewards.
How We
Arts in Eugene contribute twice as much to the local economy as the median of other similarly-sized cities. When the arts sector thrives, it supports the long-term economic health and livability of our community.
AEP TOOLKITS
You can use the following items to tell stakeholders, audiences, donors, and business partners about the local economic impact of the arts.
To learn more about the study, as well as their many other initiatives please visit Americans the the Arts.
Presentations
Curtain Speech
Slides
Marketing
AEP 5 Logo
Hand Out
Rack Card
Program Ads
