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ABAE Creative Academy – Set Your Business Apart

Partnering with the arts can give businesses of all sizes a way to develop a unique identity. Artistic collaboration can also provide solutions for branding and business promotion. With an overarching theme of how businesses can set themselves apart, the last ABAE Creative Academy of 2018 invited three business owners and a city representative to […]

Creating Good Marketing Content with Better Photos

Photos are an integral part of marketing. They’re necessary for advertisements, catalogs, websites, and other print and digital materials. They’re essential for social media. Many journalists want companies to provide them with photographs when they write stories.

Authentic Communications: Lessons from Acting and Marketing

There’s a lot that acting and improv can teach businesspeople about communication – everything from how to find your authentic voice to projecting that voice in a crowded room. Linda Burden-Williams with Prostar Acting and Speaking, who has been a professional actor, casting director, performance coach and public speaker for more than 30 years, recently brought her suggestions on how to cast yourself in the role of better communicator at an Arts and Business Alliance Creative Academy seminar.

The Process of Design Thinking for Businesses

Design thinking is a mindset that can help any professional engage in creative problem-solving. It’s also known as human-centered design because it focuses on building empathy with people and designing a product or service that solves a problem they have. People in creative fields such as art and architecture often engage in design thinking in their everyday course of business. But it’s a technique that can be beneficial to people in any line of work, from banking to teaching, because in one way or another nearly every profession is centered on solving human problems.

10 Tips for Better Business Collaborations

At the Arts and Business Alliance of Eugene’s most recent Creative Academy seminar, Effective Business Collaboration: Artistic Insights, members of Eugene’s Harmonic Laboratory led participants through a series of exercises designed to help them understand what type of collaborators they are. Building a tower of spaghetti noodles strong enough to hold a marshmallow gave participants insight into whether they prefer to take a leadership role or back seat during team projects.

The Innovation Process Through An Artistic Lens

Business innovations sometimes come from a brilliant insight pulled from the depths of your brain. But more often, they are the product of observing the world around you. The same can be said of artwork. The people who create inspiring paintings, plays and other pieces almost always incorporate observations from the physical, social, even business world into their work.

Numbers Don’t Lie: The Arts Bring Economic Prosperity to Eugene

Eugene’s nonprofit arts community has an annual economic impact of $62 million and supports 2,400 jobs. Their investment provides $45.7 million in income for area residents and generates $3.9 million in tax revenue for local and state governments.

5 Tips for Hiring and Retaining Outstanding Employees

On May 14, about 20 local businesspeople attended a session on “Creative Employee Engagement” with Terry McDonald, executive director of St. Vincent de Paul, and Willow Norton, director of Oregon Performance Lab and an artist-in-residence at Lane Community College. The workshop focused on creative ways to hire and retain good-quality employees.

Welcome to ABAE’s Arts and Business ARTICLES!

The founding tenant of ABAE is that working together business leaders and artists can accomplish more than is possible individually, whether that is measured by sales, revenue, employee engagement, customer satisfaction, innovation, or artistic output. In this new section of our website and through our social media networks, we’ll be sharing all sorts of specific […]