Every four years, Americans for the Arts, compiles a major study–the Arts and Economic Prosperity Survey–that evaluates the impact that spending by nonprofit arts organizations and their audiences have on local economies, as well as analysis of consumer habits and trends related to the arts and culture. The most recent Survey was completed in 2012. Data collection for the next edition is underway now and should be completed in time for the publication in 2017.
Eugene’s participation in this Survey is facilitated by a collaboration between the Arts and Business Alliance of Eugene, Lane Arts Council, the City of Eugene, and the University of Oregon’s Center for Community Arts and Cultural Policy, who believe strongly that our involvement in this study will bring measurable benefits to the entire community.
Community leaders around the country–including right here in Eugene–use Arts & Economic Survey results as an advocacy tool for all sorts of arts-related issues, including promoting arts education, increasing funding opportunities for artists and arts organizations, exploring urban redevelopment projects, and explaining the economic and cultural benefits of business and art partnerships. Some organizations even use the finding about audience participation to strengthen their programming and better meet the needs and interests of their community.
We all personally know that a vibrant arts and cultural sector is one of the primary reasons we love living here. The Arts & Economic Survey provides us with a measurement of how big an impact the arts has on our way of life and the local economy. We hope you will join our efforts by sharing these results with your family, friends, local business owners, elected officials, and others in the community.